Suzanna Smith Design

Hi, I'm Suzanna — I’m a design leader who thrives at the intersection of strategy and hands-on design.

I love solving complex problems and coaching teams to reach their potential with healthy processes, clear priorities, and strong collaboration.

I'm grateful to have worked with...

“Super high quality, incredibly easy to work with, and she really cared about the product."

David Rogier

Founder & CEO, MasterClass

“Thank you for going above and beyond expectations to deliver a thoughtful, clear, and impactful strategy and bold design. The work included a full digital communications strategy, revised architecture, new visual component system, content strategy and inventory, and SEO strategy. You managed every detail masterfully to ensure that the new adcouncil.org embodies our new brand.”

Paula Veale

Chief Marketing & Communications Officer, The Ad Council

“You and the team were incredible and delivered beyond expectations. Thank you for being so easy to work with and delivering high quality work.”

Andreana Psarros

VP of Digital Marketing, The Ad Council

“Suzanna totally got the right direction. She is really, really good at what she does!! And so fun to work with! 🤩"

Nicole Bookman

Founder, Go Happy Kids

“Suzanna stepped up to be an incredible experience guide for the client. She made sure we showed up in the best way possible and took initiative to lead the team and guide the client. She was expert in executive communication and truly did an awesome job!”

Elli Rader

Partner, Product & Experience Lab, West Monroe

“I will constantly be thanking Suz both publicly and privately for the work she does helping me and the folks on her team grow. She works hard to create space for having difficult conversations and working through half-formed ideas, and the folks within the design discipline are better for it. Thank you for being open with the challenges and open to problem solving with me.”

Nikki Thayer

Principal Designer, Carbon Five

“Suz is excellent at providing clarity, direction and problem-solving. She has been incredibly helpful in providing the “why” and general thinking around client expectations. I’ve asked for lots of guidance and Suz’s direction has always been helpful and constructive. I appreciate how fluid her thought process can be as well.”

Gintel Gee

Senior Designer, Carbon Five